English is my native language, as I was born, went to school and university in England, before working in Europe in my twenties. The language industry prefers translators translate into their native language, where they have a native understanding of tone, register and the nuances of the language. It is also helpful that now I live back in the UK, I am able keep up to date on the latest trends in English language and culture. This is particularly helpful when translating marketing texts.