Welcome to Mind The Gap

Welcome to Mind The Gap

Containing insights to help German-speaking tourism businesses mind the gap between their business standards and their English content.

I talk in German and English about my favourite subjects: translation, culture, marketing, tourism, hospitality, and the great outdoors.

Posts include: musings on how to translate commonly used keywords in Austrian tourism, seasonal messages, translation project management, how to use machine translation and AI, as well as English marketing tips and tricks.

The Ideal Words Blog

Welcome to Mind The Gap

Welcome to Mind The Gap

Containing insights to help German-speaking tourism businesses mind the gap between their business standards and their English content.

I talk in German and English about standards, translation, culture, marketing, tourism, hospitality, and the great outdoors.