Ideal Words - Language Expert
Marketing translation, SEO & copywriting services2024-03-10T22:42:25+00:00

Passionate – Dedicated – Professional

Marketing translation, SEO and copywriting services

Elevate the standard of your English copy to be on an equal footing with your German copy and your business standards. When producing your German marketing material you may have considered your brand voice, how to effectively convey your ideas using storytelling and idioms, how to make your copy resonate with your ideal customer and, for online copy, included SEO.

To do the same in English often means moving away from direct translation and re-writing the source text to achieve the same effect. English-speaking readers may be familiar with different stories and idioms, your brand voice may be more effectively achieved using the different linguistic strategies more commonly used in English, and your English-speaking ideal customers are likely to search for different keywords and phrases for SEO.

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Why book German to English marketing translation services?

Produce English copy that attains your business standards

Create effective English marketing copy that hits your standards and fulfils your goals.

Improve the guest experience

Providing guests with targeted, engaging copy makes them more likely to participate in your services.

Make money

Increase international bookings through persuasive English marketing copy.

Passionate – Dedicated – Professional

How to book marketing translation services

Three easy steps to complete your English marketing project.

Book a free consultation

Read the PDF on how to prepare your brief, upload your German source text or outline and schedule a call.

Approve the brief & quotation

After our call I will send you a summary of the brief and a quotation for you to approve.

Receive a written report

Once approved, I will start work on the marketing translation. You may need to answer a few questions as work progresses. You will receive your finished copy before the agreed deadline.

Passionate – Dedicated – Professional

What is included in a marketing translation?

  • I help you to develop your brief

  • Understand your goals

  • Understand your target audience

  • Get to know your brand identity

  • Background research into your company and relevant services

  • Create your English content according to your brief and outline

  • Does it align with your goals?

  • Ensure your target audience?

  • Is the tone, register and style a good fit for your brand?

  • Check for linguistic errors (spelling, syntax, grammar)

  • Check for factual errors

  • Check for cultural differences which may need explanation

  • Flag potential misunderstandings

Frequently asked questions

What is transcreation?2024-03-10T22:38:42+00:00

Transcreation is a creative form of copywriting often used in advertising and marketing, where a brand needs to translate a brand name, slogan or tag line. Most of the time these types of phrases cannot be directly translated and a new idea needs to be created in the target language which creates the same effect as the original idea created in the source language.  In this type of translation it is the effect on the reader that is being translated rather than the words.

What is SEO in translation?2024-03-10T22:31:46+00:00

SEO is how you ensure that your target readers can find you on the internet. As English-speaking visitors will use different keywords and phrases to search, it is important that online marketing content takes SEO into account so that it gets found.

How much does a translation cost?2024-03-10T22:26:03+00:00

The cost of your translation will depend upon the length of the text, the complexity of the content and the estimated time it will take to produce. Once we have discussed the project I will send you a quotation to approve before starting work.

Wie viel kostet eine Übersetzung?2024-03-19T16:50:53+00:00

Der Preis der Übersetzung hängt vom Umfang der zu übersetzenden Materialien, der Komplexität der Texte und der geschätzten benötigten Arbeitsdauer ab. Sobald wir das Projekt besprochen haben, lasse ich Ihnen ein entsprechendes Angebot zukommen.

How and when do I pay?2024-03-10T22:26:22+00:00

A quotation detailing a fixed price will be sent to you after our call. You must approve the quotation before any work is done. An invoice for payment will usually be sent once the project has been completed. Payment in Euros is requested within 21 days by bank transfer. Our IBAN number is shown on the invoice.

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