What is a retainer?
A retainer is an agreement to work together for a longer period of time. It reserves a specified amount of time for a set rate. For example, a tourism business could reserve a certain amount of time, say 4 hours per month, for the creation of regular English blog posts or newsletters.
What are the benefits of a retainer?
- It leads to a deeper understanding of your brand and your long-term goals.
- It saves time, as the project does not need to be booked in each time.
- It saves money compared to pricing an individual project and could be particularly useful where there are short pieces of text, to avoid payment of the minimum fee.
- It can be integrated into your wider marketing strategy.
However, it is only suitable for projects that can be well-specified and measured in advance.