What is a retainer?

A retainer is an agreement to work together for a longer period of time. It reserves a specified amount of time for a set rate. For example, a tourism business could reserve a certain amount of time, say 4 hours per month, for the creation of regular English blog posts or newsletters.

What are the benefits of a retainer?

  • It leads to a deeper understanding of your brand and your long-term goals.
  • It saves time, as the project does not need to be booked in each time.
  • It saves money compared to pricing an individual project and could be particularly useful where there are short pieces of text, to avoid payment of the minimum fee.
  • It can be integrated into your wider marketing strategy.

However, it is only suitable for projects that can be well-specified and measured in advance.

To discuss your retainer agreement:

If you would like to discuss working with me on a regular basis, book a call HERE.

Hi! Thanks for reading!

My name is Nina Hasinski and I’m the owner and translator at Ideal Words.

I specialise in helping German-speaking tourism businesses with their English translations and copywriting projects.

If you’d like to find out more about my services and how I can help your business then contact me to discuss your ideas.

– Nina Hasinski