{"id":9413,"date":"2024-03-10T22:38:31","date_gmt":"2024-03-10T22:38:31","guid":{"rendered":"https:\/\/idealwords.co.uk\/de\/?post_type=avada_faq&#038;p=9413"},"modified":"2024-07-09T10:33:23","modified_gmt":"2024-07-09T10:33:23","slug":"what-is-transcreation","status":"publish","type":"avada_faq","link":"https:\/\/idealwords.co.uk\/de\/blog\/faq-items\/what-is-transcreation\/","title":{"rendered":"Was ist transkreation?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Transkreation ist eine besonders kreative Form der Textgestaltung, die in Werbung und Marketing dann zum Einsatz kommt, wenn Markennamen, Slogans oder Werbespr\u00fcche \u00fcbersetzt werden m\u00fcssen. F\u00fcr diese Art von Text gibt es zumeist keine direkte Entsprechung in der anderen Sprache und somit muss ein neuer Weg gefunden werden, um die urspr\u00fcngliche Idee weiterzuvermitteln.\u00a0 Was dabei \u00fcbersetzt wird, ist der Effekt der Worte auf die Leser und nicht die Worte selbst.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[220],"class_list":["post-9413","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-ger-marketing"],"_links":{"self":[{"href":"https:\/\/idealwords.co.uk\/de\/wp-json\/wp\/v2\/avada_faq\/9413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idealwords.co.uk\/de\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/idealwords.co.uk\/de\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/idealwords.co.uk\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idealwords.co.uk\/de\/wp-json\/wp\/v2\/comments?post=9413"}],"version-history":[{"count":0,"href":"https:\/\/idealwords.co.uk\/de\/wp-json\/wp\/v2\/avada_faq\/9413\/revisions"}],"wp:attachment":[{"href":"https:\/\/idealwords.co.uk\/de\/wp-json\/wp\/v2\/media?parent=9413"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/idealwords.co.uk\/de\/wp-json\/wp\/v2\/faq_category?post=9413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}